On a recent trip to Meijer I found myself in the electronics department where I discovered they offer cell phone services. I was really surprised by that. I had never thought to look at Meijer for any type of cell phone services at all. After leaving Meijer I got to thinking about all the changes that have taken place in the supermarket industry. I decided to check into this more and found that Meijer Corporate had decided to add this service in order to separate them from the competition. Meijer has always had the same model for success and that is a "on-stop shopping." In order to keep up Wal-Mart and other competitors Meijer has had to open up to new and improved ways of being that one-stop shopping center. They feel that adding a low cost cell phone service will help separate them from the competition. I believe they are right from what I have seen around Grand Rapids, there are no other supermarkets that offer their own cell phone services. I personally saw a few people asking about them when I was in the store. In order to accomplish this Meijer had to team up with Fusion Mobile of Austin, Texas. With this partnership Meijer is able to provide all the services any cell phone provider would within its stores. www.meijermobile.comwww.meijer.com
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